{"id":3430,"date":"2019-10-14T22:02:01","date_gmt":"2019-10-14T20:02:01","guid":{"rendered":"https:\/\/www.sciroccoh.it\/?p=3430"},"modified":"2019-10-14T22:03:20","modified_gmt":"2019-10-14T20:03:20","slug":"happy-birthday-scirocco-h-30-years-of-innovation-design-in-the-heated-furniture-world","status":"publish","type":"post","link":"https:\/\/www.sciroccoh.it\/en\/happy-birthday-scirocco-h-30-years-of-innovation-design-in-the-heated-furniture-world\/","title":{"rendered":"Happy birthday Scirocco H. 30 years of innovation & design in the heated furniture world"},"content":{"rendered":"\n

Born in\n1989, one of the first companies in Italy to make towel warmers<\/em><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

It all started with the intuition of Maria Pia Bertona, who decided to venture into the world of radiators, founding what would become today\u2019s Scirocco H in 1989, in the Province of Modena. One of the first in Italy to produce towel warmers, the company has, over the years, perfected its own blend of technical know-how, engineering, aesthetics and design. <\/p>\n\n\n\n

In 1999,\nthe company moved to Gattico, in the Province of Novara, situating itself\nwithin the leading Italian cluster for the production of taps and valves. A\nturning point then came in 2013 as Filippo Arbellia, son of the founder, took\nover the management of the company together with new partner Sabrina Mora,\nbreathing new life into the style and design trajectory of Scirocco H.<\/p>\n\n\n\n

Over the\nyears, the company has dedicated itself with perseverance to the pursuit of new\ndesigns, materials and technologies, in the name of constructive, functional\nand expressive excellence, thus giving continuous rise to its iconic Scirocco H\nradiators. By adding high aesthetic value to functionality, the company\u2019s collections\ntransform the radiator from an object for which efficiency is the determining\nfactor into a product that perfectly combines function and the most\nsophisticated design, converting it from being a mere service object, to be hid\naway in a corner, into a true work of art to take pride of place in any\nbathroom.<\/p>\n\n\n\n

Fine examples\nof this include Snake, with its unmistakable serpentine silhouette, Graffe, which\ncompletely rethinks an everyday object such as a paperclip, and Winter, an\ninnovative brass towel warmer that makes a sophisticated connection between\nupright and horizontal pipes, making it a unique product with impeccable weld-free\naesthetics. <\/p>\n\n\n\n

These are\njust to mention a few of the most famous, joined in recent years by Brick,\nwhich just like a construction toy, can be combined with other colourful pieces\nto create different configurations, New Dress, a heating body with a\nchameleon-like design, and, last but certainly not the least, Donut and its portable\nversion Donut BAG, heated furniture with a perfectly geometrical shape inspired\nby the famous American treat. <\/p>\n\n\n\n

Tiffany,\non the other hand, deserves a chapter of its own of course. The designer radiator\nmade entirely of cast iron, with large brass valves, is a historic product for\nScirocco H and among the most demanded on the market, becoming, in 2018, the\nsymbol of a new category of products, Style & Soul, a sublime collection\ninspired by the Art Nouveau artistic and philosophical movement.<\/p>\n\n\n\n

\u201cIn the coming years, research and development will be\nfundamental in creating products that are always at the highest quality levels,\u201d\n<\/em>comments Filippo Arbellia, Director and Partner of\nScirocco H. \u201cWe are focusing more and\nmore on creating heated furniture that can stimulate the emotional as well as\nrational sphere. Products that become fundamental for the home, and not only,\nthat can create a general atmosphere of warmth and well-being, and that are\nbeautiful to see and admire in any environment you decide to put them into.\u201d <\/em><\/p>\n\n\n\n

\u201cWe are going to further develop electrically powered\nproducts, attentive to the development of new technologies,\u201d <\/em>adds Sabrina Mora, Director and Partner of Scirocco H, \u201cas well as portable and free-standing\nproducts, extending the choice and, why not, also creating a new dedicated collection.\u201d<\/em><\/p>\n\n\n\n

The\naesthetic, constructive and functional quality of Scirocco H designer radiators\nis particularly recognized by the hospitality and contract world. Various\nleading Italian and international hoteliers, such as JW Marriott, Mandarin\nOriental and VIU Milan, and the prestigious architectural firms that build\ntheir hotels, such as Studio Matteo Thun and Partners, Studio Antonio Citterio\nPatricia Viel and Partners and Studio Arassociati, repeatedly rely on Scirocco\nH products to heat and furnish their most luxurious bathrooms. <\/p>\n\n\n\n

Then, in\n2017, Scirocco H embarked on a new challenge to engage designers, architects\nand young design talents even more in the world of radiators and towel warmers\nthrough the Design Warm Contest. This is the first and only contest in Italy\nthat allows professionals and design and architecture students to compete together\nin the creation of an innovative designer radiator, for the chance to win category\nprizes and see their own project realized and launched to market. After the\ngreat success of the first edition comes the second edition, with almost 400 candidates\nfrom all over Italy and 23 other countries in the world well-known for their high\ndesign quality.<\/p>\n","protected":false},"excerpt":{"rendered":"

Born in 1989, one of the first companies in Italy to make towel warmers It all started with the intuition of Maria Pia<\/p>\n","protected":false},"author":3,"featured_media":3371,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[45],"tags":[],"class_list":["post-3430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-2"],"acf":[],"yoast_head":"\nHappy birthday Scirocco H. 30 years of innovation & design in the heated furniture world - Scirocco H<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sciroccoh.it\/en\/happy-birthday-scirocco-h-30-years-of-innovation-design-in-the-heated-furniture-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Happy birthday Scirocco H. 30 years of innovation & design in the heated furniture world - 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